Zapier · AI01 / 06
Lead Enrichment & Routing
Inbound leads enriched via webhooks, split into priority paths, then routed to Sheets, Slack, and personalized client emails composed by AI.
Workflow and AI Automation Specialist
I build the quiet machines that run your business while you sleep.
I'm Marteen Louey Balicha — 15 years in IT operations across the US, EU and Australia. I bring enterprise-grade process thinking to small and growing teams who want to automate smarter, move faster, and scale — without the complexity or cost of a large IT setup.
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Years in IT Ops
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Continents served
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Automations shipped
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Active certifications
ZapierMaken8nGoHighLevelGoogle Apps ScriptHubspotActiveCampaignAirtableNotionClickUpOracle ERPSAPAirflowPabbly
Services
What I do, all day.
Six core practices, all aimed at the same outcome: fewer clicks, faster cycles, cleaner data.
Workflow and AI Automation
End-to-end automations across Zapier, Make, n8n and Pabbly — designed like an enterprise pipeline, sized for your team.
GoHighLevel Buildouts
Pipelines, snapshots, A2P, and trigger chains that turn GHL from a CRM into a revenue engine.
Google Apps Script
Custom Sheets, Docs, and Gmail scripts that replace hours of manual work with a single button.
API Integrations & Webhooks
REST APIs, OAuth flows, and webhook routing between the tools you already pay for.
Enterprise Systems
SAP, Oracle ERP / OIC / ODI, Airflow & Spark — for teams who need the heavy machinery.
Ops & Service Delivery
ITIL-aligned process design, runbooks, and SLA frameworks. Make support boring (in a good way).
Experience
Fifteen years of keeping things running.
2026 — Present
Workflow Automation Specialist
Freelance · Upwork & OnlineJobsPh
Designing and shipping automation systems for US, EU, and AU clients across GHL, Zapier, Make, n8n and Google Apps Script.
Designing and shipping automation systems for US, EU, and AU clients across GHL, Zapier, Make, n8n and Google Apps Script.
2014 — 2026
Service Delivery Lead
Enterprise SaaS / PaaS Engagements
Led delivery of Oracle ERP and SaaS rollouts. Owned incident, change, and problem management aligned to ITIL 4.
Led delivery of Oracle ERP and SaaS rollouts. Owned incident, change, and problem management aligned to ITIL 4.
2010 — 2014
IT Operations Engineer
Global Managed Services
Supported enterprise customers across three regions. Built the runbooks and the muscle for everything that came after.
Supported enterprise customers across three regions. Built the runbooks and the muscle for everything that came after.
Zapier Certified ExpertMake (Integromat)Google Apps ScriptGoHighLevel SpecialistITIL 4Oracle DBAApache Airflow & SparkPython · Advanced
Selected Work
Automations that quietly pay for themselves.
Zapier · Asana02 / 06
Sales Pipeline Orchestration
A 5-path Asana automation covering Ready, No Response, Quoted, Approved, and Paid stages — follow-ups, quotes, and welcome emails on autopilot.
Zapier · AI03 / 06
Video-to-Blog Content Engine
Watches Google Drive for new recordings, transcribes them, then generates and loops out publish-ready blog posts.
Make · Gemini04 / 06
Gmail Attachment AI Pipeline
Watches Gmail, extracts attachments, renames them intelligently with Gemini, files them in Drive, logs to Sheets, and confirms by email.
Make · Xero05 / 06
Asana → Xero Invoicing Flow
Completed Asana tasks trigger Xero API calls, routed through iterators and aggregators to update Sheets and re-attach to Asana automatically.
Oracle OIC06 / 06
ERP Integration Backbone
Designed the integration layer between Oracle ERP Cloud and 14 downstream systems for an APAC manufacturer.
Testimonials
Kind words from people who hate meetings.
"Marteen rebuilt our entire client onboarding in GHL. What used to take a week now happens overnight — and nothing breaks."
Agency Owner
GHL Partner, United States
"He thinks like an enterprise architect but ships like a freelancer. Rare combo. He's our go-to for anything automation."
Operations Director
B2B SaaS, Australia
"Calm, fast, and ridiculously good with APIs. Marteen made our Make scenarios actually maintainable."
Founder
E-commerce, Europe
Contact
Let's automate something.
Tell me what's eating your week. I'll tell you whether I can build it, integrate it, or refer someone better.